We are all emotionally-based. We don’t think like automated robots (thank goodness). I gravitate to creating campaigns that trigger an emotion.

The most important part of creating a campaign is defining a clear and concise goal. The more specific you are when setting your goal, the greater chance you’ll have of actually achieving it. I find that being specific helps focus my tactics and saves me time.

The essential ingredients are a clear call to action and creating an “actionable” calendar. Lastly, there’s the ROI (return on investment) that we all know is very important when working with tight budgets.

Here are a few samples of marketing campaigns I’ve worked on:

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