The year 2015 was when this billion dollar residential and commercial development launched into the Nova Scotia marketplace. During this time, we developed an awareness/sales campaign using Facebook ads, Chronicle Herald online, AllNovaScotia.com, Twitter, Pinterest and Instagram.

All online campaigns had URL tracking codes inserted that led to a landing page where, after a form was submitted, the content management system was automatically updated.

Working with sales, construction and project management teams – I took in consideration the market readiness and conditions when applying online and social media campaigns.