Feed Nova Scotia’s Nova Scotia’s Biggest Potluck

I sat on the planning committee for this social media-driven event that took place November 2016.

This fundraiser for FEED NOVA SCOTIA was to get people across Nova Scotia to gather at the same time in hundreds of different locations to share the magic of food.

Nova Scotia’s Biggest Potluck—a donor led province-wide potluck party that was fun, customizable, and accessible to everyone. What made this event extra fun is that was not just a series of individual parties; instead, guests everywhere were virtually connected as one huge community through a strong social media forum.

I assisted Feed Nova Scotia staff to create a social media strategy for this one-day event that involved the creation of a social media toolkit for potluck hosts to help spread the word. Provided strategic social media advice and contacted influencers (i.e. food bloggers, media) to help promote the event to their followers.

As a result, we raised over $20,000 – which resulted in providing meals for 15,000 people.