The Canada Games Centre is a special place that is full of perspiration and inspiration. I saw an opportunity to produce these videos with the goal of sharing that inspiration through the members themselves, as they share their journeys to healthy living. The title of this campaign plays on the “It Happens here” tagline from CGC logo.

This campaign featured five members, each representing a membership category. Months earlier, we had a casting call for members to participate. A selection committee was formed to review candidate submissions and we assisted the video production company in creating the project storyboard.

These videos were designed to inspire and motivate the viewer – through the words of the member.

 

Launched in January 2015, each video was profiled over a five week period on the Canada Games Centre homepage, Facebook Page, and Twitter.

See the videos and their profiles on the Canada Games Centre website.